IMC 450 Rebranding Project

Post Holdings is a leading company in the breakfast cereal industry, known for its wide range of delicious and popular cereal brands. From the colorful and fruity Fruity Pebbles to the wholesome and crunchy Honey Bunches of Oats, Post Holdings has been satisfying breakfast cravings for generations. Their commitment to quality and innovation shines through in every bite, making mornings brighter and more enjoyable for people of all ages. With a rich history spanning over 125 years, Post Holdings continues to be a beloved choice for breakfast around the world.

Strengths

Weaknesses

Opportunities

Threats

– Strong Distribution Network
– High Level of Customer Satisfaction
– Brand Recognition
– Financial Stability

– Dependence on North America
– Intense Competition
– Brand Perception
– Supply Chain Risks

– Expansion into Health and Wellness
– International Expansion:
– Acquisitions and Partnerships:
– Sustainability Initiatives

– Regulatory Challenges
– Health Trends:
– Price Wars
– Supply Chain Disruptions

Personas for Post Holdings

Logo Ideas

After my research, I discovered there was no “certain” logo for different use for the company. I wanted a more fun and approachable logo for the company. Why not, since “breakfast is the most important meal of the day!”

I wanted to have the wheat incorporated somewhere in the official design logo. The 4th design was the class, and my personal favorite as well.